1954 · the document
Bought in Four Hundred Newspapers, Signed by Fourteen Companies
A full page in about four hundred American newspapers in January 1954, signed by fourteen companies and trade organisations, announcing the Tobacco Industry Research Committee. Every later ruling answers it.
2017 · the answer
The Same Kind of Advertisement, With Text a Court Had Written
Five statement topics, a media schedule set by the court, and the same companies buying the space — the advertisement the 2006 judgment ordered, published sixty-three years after the industry wrote its own.
