Tobacco regulation, litigation, and campaigns.
The campaigns the Master Settlement Agreement funded — truth®, CDC Tips From Former Smokers, Stoptober, Australia's graphic packs — as documented objects with named makers and dated outputs.
5 pieces in this section
2012 · the law
Colour, typeface and warning area fixed by statute from December 2012 — and the investment-treaty claim and the WTO dispute the law survived.
2000 · the campaign
Launched in 2000 out of the foundation the settlement created, with named executions, dated outputs, and the youth-prevalence figures the CDC published for the campaign period.
The document on the left, the public answer on the right — the pairing this site is built on.
From 2012, a federally funded national campaign that named the adults who appeared in it, and published its own evaluations of what it reached.
Public Health England launched a mass quit attempt built on a single behavioural insight: twenty-eight days without smoking makes permanent cessation five times more likely.
Which networks carried the ordered statements, at what frequency the court set, and which companies paid for the placement.
The other sections
Freeze Pops · The Papers · Tips · The Packs · the whole archive